criticalTrackingeffort S96%
Booking conversion no longer reaches Google Ads
0 conversions in 6 days on 412 clicks; the GTM tag was paused on 12 Sept.
Florentin Purcea · AI-powered digital systems
I BUILDAIfor businesses that want systems, not pages.
AI, software, advertising and automation — designed, built and run by one person who has done all four for 15+ years.
24AI workers in production
281governed tools per ads account
12next-gen websites in 2026
100Lighthouse on the live site
Universal · one subscription
Your entire digital team. €2,000 / month.
Ads, SEO, website, AI, automation, analytics, creative, product — all included. Valhalla, my system, scans your business around the clock and proposes what matters; you approve with one tap; I execute in one focused session, one active at a time, one a week.
- 4 4h sessions a month
- 1 active session — never two
- ∞ recommendations, questions, queue
- 0 surprises: media and licences at cost
app.florentinpurcea.comdemo · fictional data
Waiting for you · 3
highWebsiteeffort M82%
Implant page: LCP 4.8 s on mobile
61% of traffic is mobile; the page is the second ads entry point.
opportunityAIeffort L70%
24/7 booking assistant in chat
38% of forms arrive after 7 pm; nobody answers until the next day.
Nothing to approve. Valhalla keeps scanning.
Now
72%
SESSION 023
Homepage conversion upgrade · working
Homepage conversion upgrade · working
Your queue · 1 · 3 of 4 sessions left
- 024SEO architecture for servicesscheduled · Mon
The order is computed: impact · urgency · confidence · strategic fit · risk − effort. Approval does not mean "now" — it means "in the queue, in its place".
What I build
Twelve capabilities. One system.
Each one is in production somewhere. Each one combines with the others. Hover them — the site reacts.
01
AI Systems
Agents, assistants and knowledge systems that act inside your business.
02AI Business Interface
Not a bubble in the corner. The front door of your business.
03Ads OS
An operating system for advertising, not a dashboard.
04Intelligent Websites
Websites that convert, converse, learn and sell.
05Business Automation
Lead → qualification → CRM → meeting → proposal → follow-up → reporting. Without a human in between, unless you want one.
06AI Product Development
From idea to product. MVP, SaaS, portals, dashboards, APIs.
07E-commerce Systems
Intelligent shopping: conversational, measured, automated.
08Generative Visual Systems
Images that respect the truth of the project.
09Video & Creative AI
Creative pipelines, dynamic content, cinematic web.
10Data & Analytics
Tracking that is true. Reports that arrive by themselves.
11SEO + GEO
Found in search. Recommended by AI.
12Custom Systems
Don't see what you need? I can build it.
AI business interface
Talk to Florentin AI. It's built the same way as the clients' ones.
Trained on everything I build. Answers only from verified facts, proposes a system, estimates complexity and prepares your message for me. When it doesn't know, it says so.
Florentin AIsampleI run a dental clinic and lose calls after hours.
Then it's not a marketing problem, it's a system problem: a concierge with medical guardrails that books in chat, a missed-lead watchdog and tracking from ad to appointment. I shipped exactly that for a clinic in Bucharest. How many chairs do you have?
Systems I've built
Not a portfolio. Systems that run.
Challenge → system → technology → result. Verifiable facts only; nothing invented.
in productionPerformance marketing agency — 12 client accounts
A multi-agent advertising operating system
Challenge
Twelve advertising accounts across Google, Meta and TikTok, each with its own tracking, budget and rules — and one person to watch all of them. Silent failures (delivery stopped, tracking on consent, geo leaks) were found weeks late.
System
One brain per account (281 governed tools), twelve agency-core agents (health, incidents, analysis, strategy, alerts, prompts, competitive and creative intelligence), daily sync into an owned database, a read-only 15-rule weekly check with evidence, Excel reporting to Drive, and a decision log where every change is proposed, approved, executed once, measured and reversible.
- Cloudflare Workers
- D1
- Vectorize
- Service Bindings
- Google Ads API
- Meta Marketing API
- 24 workers live, 5 scheduled automations, 12 accounts synced daily
- A lead event firing on cookie acceptance found and fixed: ~1,900 "leads" of which ~180 were real
- Weekly check proven read-only by structural tests
stagingDental clinic, Bucharest
A dental clinic conversion system with an AI concierge
Challenge
A live site with LCP of 11.9 seconds, no booking flow, calls missed after hours and no view from ad to appointment.
System
40-page rebuild with a Treatment Navigator and symptom selector, a 3-step booking, an AI concierge with medical guardrails and a server-side emergency gate that can book in chat, a lead console with a missed-lead watchdog and repeat-caller detection, and a zero-loss SEO migration map.
- Astro
- Cloudflare Workers
- D1
- Workers AI
- Playwright
- Lighthouse 93 / 100 / 100 / 100 on mobile
- 30 end-to-end tests green
- Every legacy URL mapped before cutover
in productionTowing & roadside assistance, Bucharest — remorcari-tractari.ro
A phone-first emergency service platform, live
Challenge
A stressed person on the side of the road at night, one hand free, on a slow WordPress site with 207 URLs of SEO history that could not be lost.
System
Static-fast rebuild built for one-tap calling and WhatsApp, 10 service pages, 14 zone pages behind an anti-spam differentiation gate, 6 guides, schema and llms.txt, GA4 with Consent Mode v2, a validated redirect map and a plate-blur media pipeline. No forms, no database, no secrets — by the owner's decision.
- Astro
- Cloudflare Workers
- GA4
- Consent Mode v2
- Playwright
- Live in production since 2026-08-30
- Lighthouse 100 / 100 / 100 / 100 mobile and desktop
- 207 legacy URLs kept, redirected or retired — none lost
Ads OS
An operating system for advertising. Not a dashboard.
Every account synced daily. Tracking verified. Anomalies found before they cost money. A read-only check every Monday, with evidence. Every change proposed, approved, executed once, measured.
Spend 7d€12,480+4%
Leads 7d318+11%
CPL€39−6%
Findings3
Findings (read-only)
Delivery stopped · Search — BrandRule 16 · 0 impressions for 48h · evidence attached
Lead event fires on consentGTM trigger · 92% of "leads" have no form submit
Budget-limited · Shopping — CoreRule 3 · lost IS 42% · ROAS above target
Decision ledger
Proposed+20% budget · PMax — Best sellersawaiting approval
ApprovedNegative "free" · Search — Genericexecuted once · 14 Sep
MeasuredPause ad group "Wardrobes" (self-blocking)CVR 0.03% → 1.9% · 7 days
month pacing58% · day 18/30
Google AdsMetaTikTokLinkedInGA4GTMMerchant CenterSearch Console
Intelligent websites
Websites that convert.
Static-fast at the edge, Lighthouse 95–100, with an assistant that knows your business, a lead console that never loses a call, tracking that is actually correct, and a migration that keeps every URL you had. Corporate, e-commerce, medical, luxury, real estate, hospitality, services, SaaS, personal brand.
- Corporate
- E-commerce
- Luxury
- Real estate
- Medical
- Entertainment
- Services
- SaaS
- Personal brand
- Marketplace
remorcari-tractari.ro · live · mobile
Performance
Accessibility
Best practices
SEO
207 legacy URLs kept · zero SEO loss · no form, no database, no secrets (owner decision)
- 12 next-generation websites built in 2026 with Lighthouse 93–100 on mobile
- A towing company site live in production: 100/100/100/100, 207 legacy URLs preserved
- This site: built with the same stack, audited in public
Business automation
From lead to report without a human in between — unless you want one.
Every step is triggered by a signal, not a calendar. What runs alone, what asks for approval and what gets logged — you decide. Tap a step.
Lead
Form, chat, call or WhatsApp — captured with source and consent.
trigger: signal · approval: configurable · logged: yesQualification
AI asks the three questions that matter; scores intent and fit.
trigger: signal · approval: configurable · logged: yesCRM
Created or updated in your CRM with the full transcript.
trigger: signal · approval: configurable · logged: yesMeeting
Booked in a real calendar slot; reminders sent.
trigger: signal · approval: configurable · logged: yesProposal
Generated from the qualification; reviewed by you; sent.
trigger: signal · approval: configurable · logged: yesFollow-up
Signal-triggered, not calendar-spammed: opened, unopened, replied.
trigger: signal · approval: configurable · logged: yesReporting
Weekly Excel and a dashboard: where leads came from, what closed, what leaked.
trigger: signal · approval: configurable · logged: yesGenerative visual systems · creative AI
Images that respect the truth. Creatives that pass the gates.
Architectural visualization from the real plans — no invented floors. Deterministic creative production: hundreds of on-brand variants, with collision, contrast and geometry gates. A QC that refuses beautiful-but-wrong output.
Unit 4B · dusk · from plansPASS
Façade P+4 · verifiedPASS
Invented floorREJECTED
Creative v42 · motion 6sPASS
Contrast below AAREJECTED
Product image · 1080²PASS
demo · QC gatesWhat can we build?
29 systems, each with a real demo.
Not cards. Interfaces you can touch. Demo data is fictional and labelled; the systems are real.
Developers · agencies
AI Real Estate Assistant
Matches buyers to units, verified availability, books the viewing.
Dental & medical clinics
AI Dental Concierge
Medical guardrails, symptom navigation, booking in chat.
Accounting & legal firms
AI Accounting Assistant
Answers only from approved sources. Quotes in 30 seconds.
Dealers · service · towing
AI Automotive Assistant
From "my car won't start" to a booked slot or a dispatched truck.
How I build
Nine steps. Same order, every time.
We don't build pages. We build systems — and systems have a process.
- 01
Idea
You describe the problem in your words. I ask what "done" looks like.
- 02
Discovery
Audit of what exists: data, tools, tracking, content. Facts, not assumptions.
- 03
Architecture
The system on one page: what runs where, what is automated, what needs a human.
- 04
Design
Brand tokens, three directions, one chosen. Motion that serves reading.
- 05
Build
Modules I have shipped before, assembled for you. New code only where you are different.
- 06
AI
Grounded in your approved knowledge. Governed actions. It says "I don't know" when it doesn't.
- 07
Test
Unit, end-to-end, six viewports, accessibility, performance budget. The gate blocks the deploy.
- 08
Launch
Staging first, production only with your go. Every old URL accounted for. Rollback written down.
- 09
Optimize
Measured weekly. Changes proposed, approved, executed once, measured again.
The Lab
Every technology, connected.
Drag the nodes. Tap a capability. This is what sits behind every system.
About Florentin
From performance marketing to systems. From systems to products. From products to AI.
I started in performance marketing in the late 2000s and founded a digital agency in 2008. For fifteen-plus years the job was the same: make advertising pay, and prove it with numbers.
Somewhere along the way the tools stopped being enough. Reports took days, tracking lied, and every "automation" was a person clicking. So I started building the systems myself — first for my clients, then for the agency, then as products.
Technology without business understanding doesn't matter.
Marketing without systems doesn't scale.
Custom systems
Don't see what you need? I can build it.
Tell me the problem, the people involved and what "done" looks like. I answer with an architecture, a complexity estimate and the first step — usually within a day.
Contact
Tell me what you want to build.
I reply personally, usually within a day. Fastest: WhatsApp.